Top story · Local · 10:42
The Practical Side of Personal Brand Building for Nigerian Entrepreneurs
Why Personal Brand Building Matters More Than a Business Card For years, the advice given to entrepreneurs in Lagos and across Nigeria was simple: get a good logo, print business cards, and shake hands at networking events. That approach worked when trust was built face-to-face and your reputation spread through word of mouth. But the game has shifted. Today, before someone ever meets you, they have already Googled your name, scrolled your Instagram, or checked your LinkedI